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When we were approached by a gun enthusiast who wanted to create a brand around a simple product that promotes gun safety, we quickly jumped on board. MuzlStik’s core philosophy is “knowledge and information are the power of safety.” We knew we had to create a brand that encouraged safety and awareness around firearms and would warn people that the gun was loaded. The identity uses bold colors and diagonal lines to communicate warning and signify a loaded weapon.

Along with an identity, we created packaging, marketing materials, developed a social media presence, and built a website.