MetroParks of Butler County

Our local park system was in need of an updated brand identity and got a hold of us about taking their brand to the level it deserved. We researched their target demographic and developed an identity around their core value of providing "a superior park system that maximizes the community's quality of life through conservation, education, and recreation.” With those three concentrations, we created a fun color palette that centered around three disciplines. We wanted it to be a place that families would enjoy and get excited about the outdoors.