Liberty Spirits

When we were approached by a new artisan distillery, our job was to help visualize Patrick Henry’s celebrated cry, “liberty or death!” We wanted to capture the life of an early American farmer by relying on their traditions of converting grain to spirits. With a balance of old traditions and new distilling practices, we knew we needed an identity that felt modern while reminding you of the valued history of the past.

Along with the identity, we also developed bottle labels, environmental graphics, merchandise, and marketing materials. We raise our glass and invite you to join our cry “gimmie Liberty!”